A Podcast Transcript Is Extremely Important: 4 Reasons Why
From giving you more exposure to expanding your content type, a podcast transcript is important for many reasons. Find out why.
Did you know? There are more than 30 million podcast episodes in existence. Unfortunately, not all of them are at their peak. It’s because not each one has a podcast transcript.
Wait, podcasts are made for the ears. Not the eyes. So how is podcast transcription useful?
Let’s find out.
Why Every Podcaster Must Have a Podcast Transcript
1- Podcast transcripts give you more exposure.
We got one term for you: SEO (Search Engine Optimization). SEO helps you get found on the first page of search engines like Google.
So how does podcast transcription help you here?
Let’s say you are a weight loss coach running a podcast. By having your podcast transcripted, people who want to lose weight can easily discover it.
The best way to do this? Have your podcast transcripted and tweak a few things (e.g. keywords, links, meta tags) to make it SEO-friendly.
2- Podcast transcripts help you reach out to more people.
Podcasts have to be inclusive. By inclusive we mean allowing challenged people to access your podcast.
Challenged people include the deaf, hard-of-hearing people, and those with learning issues.
Typical listeners encounter challenges as well. These challenges include not knowing the spelling of a certain word and summarizing the podcast.
Having a transcript solves all these problems. Plus, listeners will greatly thank you for it.
3- Podcast transcripts provide another piece of content.
Unfortunately, many podcasters don’t invest in a blog. Little did they know that a blog is among the best marketing strategies.
Yes, podcasts are audio files. But why not transform them into another piece of content?
Using an automated podcast transcription tool and putting up a blog will do wonders. It’ll help improve your authority and marketing among others.
4- Podcast transcripts give your audience more options.
There are times when listeners can’t or don’t want to listen.
Perhaps they want to listen to music instead. Perhaps they just don’t have time to listen to a long podcast. Perhaps they just want to read.
A podcast transcript allows them to choose how they want to consume your content.
Imagine if you don’t have a transcript and one of your loyal listeners is busy. Chances are, that person will skip many episodes. Worse, that loyal listener won’t be so loyal anymore.
How to Make a Podcast Transcript the Fastest Way Possible
The biggest challenge that comes with making podcast transcripts is it’s time-consuming.
Worry no more. Thanks to advanced technology, manually transcribing podcasts are a thing of the past.
An automated podcast transcription tool like Transcribo helps you produce an accurate podcast transcript.
You don’t have to spend hundreds of dollars paying transcribers anymore. You can now have more time to spend producing high-quality content.
You can now stop worrying about the minor tasks. You can now focus on the things that matter to you and your podcast.
So the next time you question why you need a podcast transcript, go back to this post. Remember, an automated podcast transcription tool will help you save your most valuable resource― your time.